What Are Some Great Examples Of Marketing?
Whether you’re an entrepreneur or a business owner, you’ve probably noticed some fantastic marketing campaigns. From the Marlboro man to the #LikeAGirl campaign, these brands have done everything from evoking a strong emotional response to generating sales.
Let’s take a look at some of these classic examples. One of the most popular and influential campaigns was launched by Always in 2013. The company had become irrelevant with younger generations, and so it rebranded itself as 2020 and began a new ad campaign.
There are hundreds of examples of great marketing, and many of them cover different industries and formats. The key to a successful campaign is to create content that is relevant to your audience.
It’s essential to avoid writing about your brand name and focus on providing unique insights that people will find useful. You’ll also want to write about topics that have high readability scores. Here are a few examples of great marketing campaigns.
Amazon’s “Share A Coke” campaign was a classic example of content marketing. Customers were allowed to personalize their favorite drink by naming it after their family members. The campaign’s success was due to personalization, and it was not only effective but also became viral.
By focusing on a small audience, Amazon was able to attract many more customers. With this type of content marketing, the message reaches a larger audience.
If you’re a business owner, you’ll want to be creative and imaginative in your approach. A fun and original campaign will grab the attention of the reader and get them to buy the product or service.
For example, Coca-Cola launched a video game in 2015, a retro 8-bit style, in which you shoot down a group of “bad guys.” While the “bad guys” in this case are food additives, the company managed to gain attention through social media.
The Rainforest Alliance has been a great example of content marketing. Its “Follow the Frog” campaign highlights the environmental efforts of the organization.
Its campaign can be adapted for B2C companies, as well as for B2B organizations. Aside from using content on social media, the brand has been a part of social media for many years. Throughout the years, it has remained a leader in the digital world.
Innovative and entertaining campaigns are also great examples of marketing. For example, the social media campaign launched by Spotify was a worldwide phenomenon. It took 7 days to sink in, and the company’s creative team leveraged consumer insights to speak directly to the public.
This campaign, which started in Australia in 2011, became a sensation, went viral, and captivated audiences. Its social media campaigns were incredibly successful and boosted brand recognition.
Another example of content marketing is user-generated content. It involves a customer creating a video and sharing it on social media. These videos are often shared on the web, and go viral. Moreover, they are cheap and scalable.
What are some great examples of marketing? para: Behavioral science can be used to create great content that attracts customers. The Make-A-Wish Foundation is a prime example of a successful application of content marketing.
The Coca-Cola marketing campaign is another great example of effective marketing. Originally, the brand focused on athletics, but now, it has expanded its product to encompass other aspects of life.
Nike is now an icon of a global brand, and the video helps it to engage with its consumers. Aside from the video, other successful companies are using social media to make an emotional connection with consumers.
Using storytelling to connect with customers is the key to great marketing. For example, the famous Old Spice campaign became iconic thanks to celebrity endorsements.
The company’s website adapts to the user’s interests, and its online community continues to grow eight years after its launch. Microsoft Stories, a blog that celebrates stories, is another good example of good storytelling. The latter is consistent and visually impressive and is a true example of a powerful marketing strategy.
